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It’s great that we’ve reached our fundraising goal for the July 4th Festival. Thanks to our generous local sponsors and donors, El Cerrito can hopefully celebrate again this year.
Good news too, in this frugal time for our city, is that we will be saving more than $55,000 from our General Fund.
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We are seeking proud sponsorship partners for the July 4th event and will provide corporate branding opportunities for those who contribute at specific contribution levels. If you’re a local business or retailer who cares about this community, please consider reaching out to your customers in this pro-community way by sponsoring a very visible event that has defined El Cerrito over the past couple decades. Your investment will be felt and cherished by thousands of grateful local residents and neighbors who look forward to this event each summer.
Can you help? Or can you recommend someone who will?
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What a year it’s been!
It’s included a range of problems resulting from Covid-19 and its economic and social impacts; the constant threat of wildfires in the East Bay hills; racial tensions and debates on police accountability; an unstable economy; and El Cerrito making the top ten list of the State Auditor’s financially troubled cities in California. We were in a bad financial place in El Cerrito last January. We ended up better — but we still have a long way to go.
When I was sworn in a year ago, I presented my 5 top priorities for 2021 that I would focus on. Some progress has been made. Let me give a brief update on the goals I mentioned:
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El Cerrito passed its own new foodware ordinance on November 2nd. The El Cerrito ordinance prohibits one-use plastic foodware, educates businesses and consumers on compostable foodware that can go into our green waste bins, and encourages reusable foodware items. And for those with disabilities who rely on durable plastic straws, food providers will be required to keep plastic straws in stock for customers who request them.
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Now that El Cerrito has gotten through a tough budget year and we’ve hopefully seen progress on COVID-19, it’s time to finally turn our attention to the center and heart of our community — San Pablo Avenue — and begin assisting and enhancing our businesses and developments so we can improve our city and our long-term financial sustainability.
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Last year, I said that when we get to passing a budget for the new Fiscal Year — I probably won’t have any friends left. Well, this is that time — when no one is completely happy.
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